Craig Koenig

Executive Director, Head of Product, Sales and Distribution

Craig Koenig is a seasoned leader with more than 25 years of experience in the financial services industry. As a member of the leadership team, Craig works with colleagues in Canada and the U.S. to expand the firm’s Canadian business. Craig is passionate about bringing out the best in teams and individuals and working with them to find solutions to complex issues.


Craig is responsible for the strategy, development and management of the products and full-service distribution platforms at Morgan Stanley Wealth Management Canada. On the product side, this includes the development of the firm’s Managed Account, Alternative Investments and traditional products platforms. Additionally, Craig oversees the firm’s due diligence team for Canadian products. On the Sales and Distribution side, Craig helps lead and develop the firm’s Financial Advisor and Virtual Advisor platforms. Craig is also the Chairperson of the Morgan Stanley Wealth Management Canada Product Review Committee.


Prior to joining Morgan Stanley, Craig held senior roles at a leading Canadian asset management firm.


Craig has a B.A. from the University of Western Ontario. He is married with four children and lives in Toronto.